Banana Split Club / Scope of Work

01 / The Business

Reentry housing, workforce placement, and purpose-driven real estate investment. Three entities, one mission: give people coming out of the system a roof, a job, and a future.

Entity	Function	Current Scale
Banana Split Club	Property management for co-living reentry homes. Six beds, private baths, shared common. Functional family units in real neighborhoods.	20 filled / 30 building
Housing Alchemy	Investor community. Members acquire and own homes, Banana Split manages. Full ownership, 10%+ returns, social impact.	150+ members
Staffing Agency	Workforce placement. Full-shift delivery by bus. Construction, hospitality, warehousing. All documented workers.	60-person crew

02 / Target Audiences

Primary

IOP Owners

For-profit intensive outpatient treatment centers. Your housing solves their retention problem. Members stay in the program, IOPs bill aftercare for up to five years. You need more of them as partners.

Secondary

Purpose-Driven Investors

People who want to build wealth while making a real impact. They own the homes, you manage them. $260/week per room, six rooms, $6,750/mo gross on a $450K house. The returns sell themselves once they trust the mission.

03 / Approach

Peripheral Targeting

Your content is not for the IOP owner. Your content is for everyone who cares about reform, reentry, and second chances. The IOP owner finds you through the authority you build in that conversation.

Outer ring

Mass appeal. Families of the incarcerated, reform advocates, the general public. Human stories, real outcomes, the mission. This is what builds reach and authority.

Middle ring

IOP decision-makers. They see the authority. They see you are clearly the expert. They reach out. You do not chase them.

Inner ring

Investors. They see the mission and the proof. Purpose-driven capital follows proven models with documented returns.

04 / Scope of Work

Brand Strategy

Brand audit and competitive landscape
Identity, voice, and messaging framework
Audience persona development
Business goals mapped to content KPIs
Channel strategy and platform selection

Podcast & Long-Form

Concept, name, and format development
In-studio production at Qinary
Custom set build for the brand
4+ episodes per month
Distribution: Apple, Spotify, YouTube

Social Content

Instagram and Facebook strategy
60+ video pieces per month
Monthly batch filming sessions
Reels, stories, carousels, long-form cuts
AI-assisted production and repurposing

Ambassador Development

Determine the face of the brand
On-camera coaching
Thought leadership positioning
Speaking and media pipeline
Personal brand alignment with mission

Execution & Reporting

Full editing and post-production
Strategic posting schedule
Performance reporting tied to business goals
Quarterly strategy reviews

05 / Timeline

When	Phase	What Happens
WK 1-3	Strategy	Brand audit, audience research, messaging framework, channel plan, KPI setup
WK 4	Studio Setup	Podcast format locked, custom set built at Qinary, episode arc planned, ambassador prep
WK 5-6	First Batch	Pilot episodes recorded, first social content batch filmed, channels launched
MO 2-6	Full Execution	Monthly filming, weekly podcast, 60+ social pieces, performance tracking, quarterly pivots

06 / Investment

The strategy build is the foundation. Commit to six months and it is included.

Strategy Only

$20,000

One-time

Full brand strategy and blueprint
Audience and channel roadmap
KPI framework
Podcast production
Social content engine
Ambassador development

Recommended

6-Month / Monthly

$7,500/mo

$45,000 over 6 months

Strategy build included
Podcast (4+ episodes/mo)
60+ social pieces/mo
In-studio filming at Qinary
Ambassador development
Quarterly strategy reviews

6-Month / Pay in Full

$5,500/mo

$33,000 paid upfront

Strategy build included
Podcast (4+ episodes/mo)
60+ social pieces/mo
In-studio filming at Qinary
Ambassador development
Quarterly strategy reviews

07 / Terms

6-month minimum commitment on monthly and pay-in-full options
Monthly billing on the 1st. Pay-in-full due at signing.
60-day written notice to cancel after the initial term
Content and assets produced during the engagement are yours to keep
Qinary retains the right to use work in portfolio with client approval

Questions? buck@qinary.com